Flyer Redesign for Breast Cancer Rehabilitation
Client: TurningPoint Breast Cancer Rehabilitation | Year: 2019 | Tools: Adobe Illustrator
About
TurningPoint Breast Cancer Rehabilitation is a non-profit organization that improves the quality of life for women with breast cancer by providing, promoting and advocating specialized and evidence-based rehabilitation.
Design Brief
TurningPoint is mostly funded through donations and every year, they hold a campaign to encourage more donations. For this purpose, they had an annual campaign flyer (picture on the left) and a flyer that lists the services they provide (picture on the right).
They asked me to redesign the flyers into a letter-size document that includes all the information in the previous flyers. In addition, they were interested to see a design that reflects the company's mission and goals through its visual language.
The problem areas:
• Poor hierarchy of information
• Hard-to-read text
• Inconsistent color scheme
• Irregular size of the Services Flyer
![](https://cdn.myportfolio.com/13729129dc27d2ad45bc8e6e9dad121c/4ad3fa54-d271-4f71-9f48-118a0a43ce61_rw_1920.jpg?h=1250ab0287d0381d4b7317137c12a773)
The Process
To design the flyer, I went through this process:
1. Defined the problems of previous designs
2. Organized and categorized content of the flyers
3. Researched design aesthetics of posters or flyers with the same subject matter and created a moodboard
4. Sketched out some concepts and shared them with the client
5. After the client's approval of the main concept, I made visual decisions such as colors & typeface choices.
6. Designed the final flyer
Sketches
![](https://cdn.myportfolio.com/13729129dc27d2ad45bc8e6e9dad121c/07bf5dcb-4325-496d-99a8-03f3941745a3_rw_3840.jpg?h=7783d7b38efcccd71e4f1cef9add7811)
Moodboard
![](https://cdn.myportfolio.com/13729129dc27d2ad45bc8e6e9dad121c/62a83714-8bf1-4700-bba9-4fca2923d650_rw_1200.jpg?h=cc42627cf0b7c89a2179b24889810440)
Colors Scheme & Typography
![](https://cdn.myportfolio.com/13729129dc27d2ad45bc8e6e9dad121c/af9d95f7-cc92-4e93-9f40-00aa9e097c97_rw_1920.jpg?h=e1116a449774d7282870e58b46e668a7)
Icon Design
![](https://cdn.myportfolio.com/13729129dc27d2ad45bc8e6e9dad121c/e1ee00bf-540c-4bc9-b861-1b58d6a16cd0_rw_1920.jpg?h=9df8add982d849fed19471eae1fd5dcf)
Final Flyer Design
![](https://cdn.myportfolio.com/13729129dc27d2ad45bc8e6e9dad121c/046c09d1-e82a-41ba-827d-9d3ae4a235f7_rw_1200.jpg?h=bce384c730554b697c1b213d34564e18)
![](https://cdn.myportfolio.com/13729129dc27d2ad45bc8e6e9dad121c/56563cab-5326-4485-aa7b-fde7fa0b841f_rw_1920.jpg?h=35b039644b87eca942b37d6413552e3c)